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Time To Invest In Digital
Business owners looking at their website as another piece of literature — like a Direct Mail piece — need to stop for a moment and pay attention to what Google is doing. Like it or not all businesses are reliant on Google to…
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Your Internet Is Changing
Providing up-to-date ‘digital intelligence’ is something MPH Digital typically provides one-on-one with clients. This blog post falls outside the typical as I want to make sure clients past and present understand that Google is currently undergoing a once-in-a-decade business pivot … disruptive changes…
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Owner-Operator Trucking Companies Need To Be Found Online
Small business owners typically are scrappers, doing what needs to be done to keep building a growing business. Being enmeshed in that day-to-day grind can direct the attention of a business owner away from keeping at least one eye on the future. Especially…
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Why Minnesota Health Clinics Need Their Own Digital Marketing Platform
For local, physician-owned medical practices emerging from the pandemic, correctly navigating how to acquire and grow a patient base is top of list. Yes, traditional marketing methods remain, including physician referral networking, affiliations with organizations and word of mouth from comfortable patients. But…
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More People On More Phones More Often
Having written repeatedly that ‘digital ad inventory’ has grown beyond our ability to wrap our mind around, I need to pass along a second, related point. More people on more phones more often is the main cause of this inventory explosion. Off-loading life…
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‘Digital’ Is Your New Sales Team — Part III
In our previous post we discussed how ‘white hat’ ‘digital’ investment is necessary to remain a vibrant business heading into 2025. But what does that mean? Right now if you have budget line items formally or informally being spent on advertising or marketing…
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‘Digital’ Is Your New Sales Team — Part II
If you are a business you can think of ‘digital’ as a sales team. But, instead of beating the bushes, persisting with the calls or barking at a trade show this sales team is sedentary and responsive to inquiry. It is your website.…
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‘Digital’ Is Your New Sales Team — Part I
Forward-thinking businesses of any size seeking to stay vibrant in coming years need to understand the direction of the ‘mobile market’ to stay relevant heading toward 2025. It’s true. As I often write, just think about yourself. Think about how you use your…
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Leveraging Digital For B2B Growth
Advice aplenty can be had about growing a direct-to-consumer business online, particularly one with a brick-and-mortar storefront. That is mainly because, like pornography driving technology, digital marketing is driven by direct-to-consumer advances. Options for B2B business development using digital means have been farther…
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Any Business Owner Can Leverage This Data For Their Bottom Line
In our previous blog post we discussed how Cell Carriers/Google/Facebook can combine information learned through your phone’s location to segment the phone’s owner into ‘audiences’ that can be targeted. By any business with a Google account. Know that Google combines your phone’s location…
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Your Phone Knows An Uncomfortable Amount About You
In our previous post we discussed how cell carriers, Google, Facebook and others seem to know things by using your phone’s location. All of this seemingly stops when you ‘turn off location,’ but who does that? And your phone still pings a cell…
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How Do They Know That?
Ever wonder how Google Maps knows how fast traffic is going? Or how you see an ad for takeout pizza? Believe it or not, they are related and there is a way you can leverage this same ability. Your phone knows where it…
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Your Site Is Fine On A Phone, Right?
Your business web site may be exactly what you want it to be and if it isn’t broken why fix it, right? However, in today’s mobile world your site may still look great on your computer, but check it on a phone and…
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Google Maps Is More Than You Think
Another ‘golden rule’ of the digital experience is if you are doing something you think is clever and extremely useful, so are millions of other people. Really. Take Google Maps. I use Google Maps to get satellite images of locations in movies or…
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New Behavior Driving Brick-And-Mortar Consumers
You don’t need to own a brick-and-mortar business to understand the consumer behavior that is driving customers these days. You do this behavior yourself. Like this: — You are in a part of the cities you don’t know well — A ‘hangry’ mood…
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