In our previous post we discussed how ‘white hat’ ‘digital’ investment is necessary to remain a vibrant business heading into 2025.
But what does that mean?
Right now if you have budget line items formally or informally being spent on advertising or marketing — particularly digital versions — you are already investing in ‘digital’ … you just may not know it.
How?
Spending $100 on a digital ad campaign leaves a ‘footprint’ as it highlights your site to Google and other search engines, apps and businesses who cookie and track browsers online.
While that may seem a line-item — 5 leads for $100 — it *also is* an investment.
Why?
If you invest A/B testing the campaign’s landing page and that same $100 yields 6 leads.
If you invest in site SEO to create more, larger honeypots that $100 could yield two leads a month for five years.
If you continue creating optimized Honeypot pages, and provide ongoing useful content on your site that links to your site’s Honeypot pages you will have achieved ‘white hat’ ‘digital investment.’
Really.
That database on your website is an asset. Don’t think otherwise.