This last step is how a business exercises control over lead generation in ways it can’t when outsourcing to third parties.
This is how a Lead Generation Platform works:
— Create website optimized around lead generation
— Monitor and optimize website around conversions i.e. maintain/increase conversion rate
— Grow qualified traffic to website from variety of traffic sources
— Growing qualified website visitors + Stable website conversion rate = More Leads
Because the website develops a **predictable** Lead Gen Conversion Rate — the percentage of visitors who phone, email or fill out a form — more traffic means more conversions.
This means the platform has two goals:
— Increase website conversion rate
— Grow traffic to website
MPH Digital can help clients with both goals, building and optimizing the website and then developing and executing a content strategy to grow traffic.
This includes paying for visits targeted by geography and interest (Google Ads Traffic) and content strategies designed to have Google send more ‘free’ search engine traffic, visitors seeking what you offer but not knowing who you are.
The Basics
– We grow self-qualified traffic to your website as a priority
— Sources include search engines (Organic, Google Business) and digital ads (Paid)
— Social Media and Direct visits (searchers seeking you from word of mouth, mail piece, etc.)
— All sources require the end user to click to your website … this is how they ‘self qualify’