The digital world is very different these days, and not just because of AI. There are now multiple factors that impact your company’s searchability, including Google’s continued focus on what they call E-E-A-T standards, which are Experience, Expertise, Authoritativeness and Trustworthiness, all of which you naturally have.
Companies with the most E-E-A-T find their way to the top of the page when folks Google them. All you need to do is understand how to show off your E-E-A-T, and that’s exactly why we’re here.
So while you may feel like a small fish in a massive online pond, there are simple ways to make sure you’re caught by the right folks who are actually fishing for you. We can help you with strategies including:
Tracking Your Performance
- Examining campaign performance and adjusting in real time to help more of your most likely customers find your site
- Reporting on which specific parts of your site are working and which need more help
Steering Customers to You
- Designing and executing display and pay-per-click ads targeted to your most likely local customers
- Providing you with competitor analysis and recommendations so you know how to stand out in your local market
- Building a fully optimized website so customers easily find you while searching
Elevating Your Voice
- Making sure your branding clearly speaks to who you are as a small business
- Working with you to publish professional articles and blog posts on your site
- Editing your existing articles or blog posts so they can be searched, driving folks to your business
- Sending newsletters on behalf of your business
- Advising on social media strategy
- Creating and executing social media campaigns
Focusing on Your Website
- Refreshing your current website to give it a customer-friendly design and searchable layout
- Building a new, modern website that’s easy to navigate and helps customers easily find you when searching
- Examining your website structure to make sure it makes sense to both customers and search engines
We’re happy to tailor your package to support what you need, whether it’s just one thing or a larger list.
All businesses, especially small ones, need to adapt to the modern online world. Change is necessary. Changing nothing changes everything. Don’t get left behind.