Tracking how visitors get to your website, what they do on your website and how they choose to reach out to you is how a business uses a website to generate leads.
This requires active monitoring of all website activity, analyzing performance across time, tracking the success of campaigns and promotions and using results to improve performance.
This is ‘optimizing’ a website and this is what MPH Digital does for clients on a monthly basis.
The Basics
– You must have a business google account
– We make sure your website is equipped with best-practice analytics tools
— We establish, optimize your Google Business listing tied to business Google Account
– We establish an AdWords account using business Google account
– We identify conversions you seek from your website (phone calls, forms, emails, etc.)
– We set up website tracking around those conversions
– We feed conversion data to AdWords to lower your cost per conversion
— We optimize website layout/content around conversions