Feeling like you are throwing too much money at the problem of finding leads from local homeowners?
Tired of paying third-party after third-party to do the lead-generation heavy lifting for you but feeling like it is smoke-and-mirrors?
If you feel that *something* has changed and that buying leads is getting riskier to your bottom line?
You aren’t wrong. Why? Because:
- Legal changes are pulling the rug out from third-party lead generators
- Google has done a U-Turn on how it does business with users and advertisers
- This provides strategic opportunity for local businesses, particularly home-service providers
- That opportunity is to use their own website to drive their own leads
Jumping between the ‘latest and greatest’ lead-generating services means new options eventually stale mean a ‘new-new’ option is needed … and so on.
Stop renting a ‘lead feed’ from someone you don’t know and, instead, build your own lead-generating system and pay a contractor to track results, keep the system current and improve its efficiency going forward?
Having a data-proven, lead-generating website adds to the book value of your business should you ever sell.
MPH Digital has been building and managing these platforms since 2010, centering around:
- Measuring website activity
- Improving website lead conversion rates
- Busing targeted traffic using Google Ads
- Growing SEO traffic
Build yourself a website with modern Google tracking tools, invest in building traffic to your website and you will own your company’s lead generation instead of someone you don’t really know.
If you want a job done right you need to do it yourself.
MPH Digital’s three steps to building your own lead generating platform
1. Own a modern mobile-first website built around conversions
2. Monitor website performance and optimize around conversions
3. Grow self-qualified traffic to your website from a variety of sources
In the end our clients have ‘ownership’ of all accounts and provide us password access for day-to-day monitoring and optimizing, access our clients can revoke at any moment.
The client owns the Google Ads account and has their credit card on the account providing us password access for management. If the client wants to stop advertising they can change the password or remove their credit card.
It’s that simple.
Or, email MPH Digital directly and start a conversation about how we can help you find independence in lead generation.